Presenting the New 4SA Visual Identity

We’ve always believed that design is more than just aesthetics—it’s about clarity, conviction, and storytelling. When it was time to reimagine our visual identity, we turned to Studio8585, a graphic design practice known for its thoughtful, quietly confident approach to brand identity work.

Studio8585 focuses on research, typographic precision, and a deep respect for storytelling. They listen carefully, ask the right questions, and design with intent. From the outset, they recognized that our practice isn’t just about buildings—it’s about creating thoughtful spaces that endure, that respond to their unique environments, and that will serve future generations.

Together, we explored what it means to honour the past while designing for the future. The result is a brand identity that feels both rooted and refined. Our new logo—4SA—is a custom cursive monogram inspired by wrought iron railings and the elegant spiral volutes of timber handrails, yet it also speaks to today. It’s a quiet nod to heritage, crafted with the same care we bring to our work.

The process was collaborative, rigorous, and unexpectedly personal. Studio8585 didn’t impose a vision—they helped us articulate our own. What emerged is a visual language that reflects who we are: a practice committed to timeless spaces and thoughtful design.

We’re proud to share this next chapter with you.